All About Web Accessibility

Maggie Newberg // May 2019

For digital web managers, web accessibility is incredibly important. Not only does an inaccessible website alienate users with disabilities from accessing a website, but a violation of the ADA (American Disability Act) puts you at risk for fines up to $150,000!

The ADA prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public (adata.org). This extends to web properties.

To better understand web accessibility, our team has put together an infographic depicting what web accessibility is, whom it affects, and how it affects whom it affects. To read the infographic in text form, scroll towards the bottom of this page.

All About: Web Accessibility

Web accessibility

Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them (www.W3.org).

Web accessibility means that all people are able to:

  • Perceive, understand, navigate, and interact with the Web
  • Contribute to the Web

Web accessibility encompasses all disabilities that affect access to the Web, including:

  • Auditory
  • Cognitive
  • Neurological
  • Physical
  • Speech
  • Visual

Web accessibility is not only lawful, it also benefits people with and without disabilities.

Benefits of web accessibility include:

  • Labels, instructions, and specific cues for interactive elements, such as form fields
  • Numerous ways to navigate around a webpage (mouse, keyboard, touch)
  • Input accommodation for keyboards, as well as options for speech input
  • Responsive sites and accommodation for web use on different devices
  • Hyperlink context indicating where links go to if users click on them
  • Alternative text for screen readers, as well as  slow-loading images
  • Closed captions on video or audio clips, as well as transcripts
  • Zoom enabling and text resizing

Want to learn more?

Still shaky on what accessibility is, or want quick wins you can implement to be more accessible? Check out our 5 point Accessibility Checklist! 

Maggie Newberg Headshot

Maggie Newberg

Marketing Specialist

Working in marketing & operations, I experience the best of both worlds! My day is filled with marketing campaigns, content initiatives, and conference sponsorships, as well as day-to-day activities such as time tracking management, invoicing, and corporate communication.