Photo of Matt Naffah and daughter

Matthew Naffah

Principal

Fun fact

My first marathon will be Boston 2020!

As Principal, I oversee the growth and management of the agency while also working closely with clients to be a trusted navigator.

We live in a world where new technologies are radically changing operational process, customer experiences, business innovation and the definition of value. This means marketers are being asked to balance their focus on long term planning and execution of digital transformational initiatives with the day-to-day functional needs to meet their KPIs. It is tough to balance both, and places stress on marketing and IT leadership and respected resources. As a strategic advisor and consultant, I have helped marketers from some of the largest brands in the world navigate through these stressful times. Together we achieved results by working to develop strategies that focus on solving immediate digital challenges while simultaneously laying a foundation that shapes their digital future of new possibilities.