Music from every decade has influenced and inspired us but today we consider how 1990s pop music shaped our thoughts about authenticity, marketing and the acceleration of business growth. And so, in no particular order–and with apologies to everyone whose tunes did not make this extremely random cut–we present a small slice from our 90s playlist, reinterpreted through a marketer’s gaze.
No Scrubs, by TLC
Don’t let your brand become a scrub! Know its value to others and keep its standards high. Also, don’t just keep talking about what you want from your brand while you sit on your broke (digital) ass(ets)—invest!
Come As You Are, by Nirvana
Wow–was this a grungy first-look into user engagement and nascent social media? Be part of the conversation, stay engaged, contradict yourself if that’s your thing, but above all be your authentic self! Or maybe never mind.
Basket Case, by Green Day
Actually, nobody does have the time to listen to you whine, but when your brand has something valuable to say—and we know it does—we’re all ears.
Fake Plastic Trees, by Radiohead
Accelerating business growth doesn’t mean you have to crumble and burn! Make sure your brand delivers the real thing, not some fake plastic nonsense that just wears us (and your customers) out.
Around the World, by Daft Punk
If your message is solid, stick with it–maybe that one tagline is enough! Also, it’s a very good idea to introduce a little humor into the heart of your brand.
Deeper and Deeper, by Madonna
“When you know the notes to sing, you can sing almost anything.” That’s true for content creators who want people to fall in love with their brand–and aren’t going to let that audience slip away.
You Oughta Know, by Alanis Morrisette
Sometimes the things we say and do leave an impression that lasts forever. Enough said.
Where Its At, by Beck
That destination up the road doesn’t really matter. Your brand is a journey. Make sure you’ve got two turntables and a microphone so the journey becomes a party that your audience never wants to exit.
The grooves from the 1990s will be with us forever thanks to technology and our very powerful desire to dance. We love music for what it meant to us in the moment and how it makes us feel now. That is also how we relate to brands.
Taking care of brands is not quite as simple as spinning a favorite playlist, but with Isovera’s direct-to-expert model, any business may be able to afford access to a team of digital marketing experts for the price of a single new hire.
Here’s how the direct-to-expert model benefits you:
- Get the maximum value out of your spending by working directly with experts, on-demand, in small teams. This means reduced overhead and reduced costs. And maybe more opportunities to choose the tunes.
- Get the best from everywhere. Our office is small, many of us WFH, and every day we come together to do one thing—deliver great digital work that accelerates our clients’ business. If we were music, you’d be streaming us in perfect harmony across all devices.
- Dial it up or dial it down. Astute digital marketing means increasing and decreasing the amount and type of support you need, as you need it. Your access to experts should be as dynamic as your business strategy and your musical taste.
When it comes to digital marketing, don’t go chasing waterfalls. Contact Isovera. We’ll help move the needle for your business.
